Top 5 Social Apps in Colombia Q1 2022 Performance

In the first quarter of 2022, the top five social apps in Colombia displayed diverse trends in downloads, revenue, and active users on the unified platform. Here's a detailed breakdown of their performance based on Sensor Tower data.

Instagram experienced fluctuations in weekly revenue, peaking at approximately $235 in the final week of March. Weekly downloads varied, reaching a high of around 229K in late January and later stabilizing to about 206K by the end of March. The app maintained a robust user base, with weekly active users averaging around 20M throughout the quarter.

TikTok saw a notable increase in weekly downloads towards the end of the quarter, peaking at nearly 288K in the last week of March. Revenue trends were relatively stable, with weekly earnings around $10K to $19K. The app's weekly active users showed a steady growth, increasing from approximately 9.2M in early January to over 9.5M by the end of March.

Facebook Lite had a consistent revenue stream, with weekly earnings ranging from $5.2K to $7.9K. Downloads surged towards the end of the quarter, reaching a peak of about 298K in the final week of March. Active users remained strong, averaging around 24M throughout the quarter, with slight increases in early March.

Litmatch—Make new friends showed moderate revenue growth, peaking at approximately $1.3K in the last week of March. Weekly downloads varied, with a high of around 114K in early January and stabilizing to about 94K by the end of March. Active users saw a slight decline from approximately 430K in late December to about 337K by the end of March.

InfoVotantes Elecciones 2022 had significant spikes in weekly downloads, particularly in early March with about 323K downloads. Active users followed a similar trend, peaking at approximately 409K in mid-March. Despite these spikes, the app did not generate any revenue during the quarter.

For more detailed insights and data, visit Sensor Tower.